Arrived with Little · Built Something Large

21st Century

A new generation of leaders who began with very little money — some reaching America with a suitcase, a scholarship or a refugee’s fresh start, others growing up in public housing or launching a business from a dorm room or a car — then rose to found or run companies that shape how Americans search, pay, eat, shop, travel and stay secure. Their stories extend a pattern as old as the country itself.

Give me your tired, your poor, your huddled masses yearning to breathe free.
— Emma Lazarus, “The New Colossus” (1883), inscribed at the Statue of Liberty

Browse by Industry

Fifteen leaders in three groups: immigrants in technology, immigrants in consumer business, and American-born founders and executives who also started with next to nothing. Each profile notes where they started and what they went on to build. See twelve more 21st-century leaders profiled in Movers & Shapers →

Technology, Payments & Security

Leaders behind search, browsers, digital payments, on-demand delivery and enterprise cybersecurity.

S

Sundar Pichai

1972– · India
Search, Browsers & AI

Pichai grew up in Chennai and came to Stanford for graduate study in engineering. After joining Google in 2004, he led the creation of the Chrome browser and later oversaw Android, becoming Google’s chief executive in 2015 and Alphabet’s in 2019, where he steered the company’s long-term bet on artificial intelligence.

ArrivalHis father spent roughly a year’s salary on the plane ticket that brought him to Stanford.
N

Nikesh Arora

1968– · India
Cybersecurity

Arora came to Boston for an MBA at Northeastern and worked his way through school before rising to chief business officer at Google. Named CEO of Palo Alto Networks in 2018, he pursued a “platformization” strategy of in-house development and acquisitions that grew annual revenue from about $2.3 billion to more than $11 billion, making the company a central player in AI-era cybersecurity.

ArrivalLanded in 1990 with about $200 and worked jobs including Burger King and campus security.
M

Max Levchin

1975– · Soviet Ukraine
Digital Payments & Fintech

Levchin arrived in Chicago as a teenager with his refugee family and studied computer science at the University of Illinois. He co-founded PayPal, where his fraud-detection work helped make online payments viable at scale, and later founded Affirm, which helped popularize point-of-sale installment lending for online shoppers.

ArrivalCame in 1991 as part of a refugee family starting over with few resources.
T

Tony Xu

1984– · China
On-Demand Delivery

Xu moved to Champaign, Illinois, as a young child and later studied at UC Berkeley and Stanford. In 2013 he co-founded DoorDash, which grew into the largest U.S. food-delivery platform and gave hundreds of thousands of local restaurants and merchants a new way to reach customers.

ArrivalHis mother, a physician in China, worked restaurant jobs in the U.S.; he washed dishes alongside her.

Consumer Goods & Retail

Executives and founders who led global food and fashion brands found in nearly every American home.

I

Indra Nooyi

1955– · India
Food & Beverage Leadership

Nooyi came to the Yale School of Management in 1978 and built a career in strategy before joining PepsiCo. As chief executive from 2006 to 2018, she broadened the company toward healthier products and long-term sustainability goals, becoming one of the most prominent women and immigrants to lead a Fortune 50 company.

ArrivalArrived at Yale with little money and worked overnight shifts as a receptionist.
C

Carlos Gutierrez

1953– · Cuba
Consumer Foods & Public Service

Gutierrez’s family fled Cuba when he was a child. He joined Kellogg in Mexico as a sales representative and rose to become the company’s chief executive in 1999, then served as U.S. Secretary of Commerce from 2005 to 2009.

ArrivalHis family left Cuba in 1960 having lost nearly everything; he started at Kellogg driving a delivery truck.
D

Do Won Chang

1954– · South Korea
Fast Fashion & Retail

Chang and his wife, Jin Sook, opened a small Los Angeles clothing store in 1984 that grew into Forever 21, a fast-fashion chain with hundreds of stores and billions in annual sales at its peak. The company later went through bankruptcy restructurings, but its rise showed how quickly trend-driven retail could scale.

ArrivalCame to Los Angeles in 1981 and worked as a janitor, gas station attendant and coffee shop worker.

American-Born: Starting from Scratch

The immigrant story is one form of a broader American one. These U.S.-born founders and executives also began with minimal funds and built companies of national consequence.

H

Howard Schultz

1953– · Brooklyn, New York
Coffee & Retail Experience

Schultz grew up in public housing in Brooklyn and became the first in his family to attend college. He joined Starbucks in 1982, bought the small Seattle roaster in 1987 and turned it into a global chain that made the neighborhood coffeehouse a fixture of American daily life.

Starting pointRaised in the Bayview Houses; went to college on a football scholarship.
O

Oprah Winfrey

1954– · Kosciusko, Mississippi
Media & Entertainment

Winfrey was born into poverty in rural Mississippi. The Oprah Winfrey Show became the highest-rated talk show in American television history, and her company, Harpo Productions, made her one of the first Black women to own a major production studio and build a media business on her own terms.

Starting pointSpent her early childhood in rural poverty, raised largely by her grandmother.
L

Larry Ellison

1944– · New York, New York
Enterprise Software & Databases

Ellison was raised by adoptive relatives in Chicago and left college without a degree. In 1977 he co-founded the company that became Oracle, which commercialized relational database software and grew into one of the foundations of corporate computing and cloud infrastructure.

Starting pointCo-founded Oracle with roughly $2,000 in combined savings among the founders.
U

Ursula Burns

1958– · New York, New York
Corporate Leadership & Technology

Burns was raised by a single mother in public housing on Manhattan’s Lower East Side. She joined Xerox as an engineering intern in 1980 and rose to chief executive in 2009, becoming the first Black woman to lead a Fortune 500 company.

Starting pointGrew up in the Baruch Houses; her mother took in ironing and cleaning to pay for school.
M

Michael Dell

1965– · Houston, Texas
Personal Computers

Dell began selling upgraded PCs from his University of Texas dorm room in 1984. His direct-to-customer, build-to-order model cut out retail middlemen and made Dell one of the world’s largest PC makers; in 1992 he became the youngest CEO of a Fortune 500 company at the time.

Starting pointLaunched the company with about $1,000 from his dorm room.
S

Sara Blakely

1971– · Clearwater, Florida
Apparel & Consumer Products

Blakely was selling fax machines door to door when she developed the idea for Spanx, which she launched in 2000 without outside investors or advertising. The brand created a new shapewear category, and Forbes later named her the youngest self-made woman billionaire.

Starting pointStarted Spanx with $5,000 of her own savings.
B

Brian Chesky

1981– · Niskayuna, New York
Travel & Online Marketplaces

Chesky and a roommate began renting air mattresses in their San Francisco apartment because they could not cover the rent. The idea became Airbnb, which he has led as chief executive and which reshaped how millions of Americans travel and earn money from their homes.

Starting pointKept the startup alive in 2008 by selling novelty election-themed cereal boxes.
T

Tyler Perry

1969– · New Orleans, Louisiana
Film, Television & Studios

Perry overcame an abusive childhood and years of failed stage productions before his plays found a national audience. He went on to write, direct and produce a long run of films and TV series and built Tyler Perry Studios in Atlanta, one of the largest film-production campuses in the country.

Starting pointLived in his car at times after pouring his savings into an early play that flopped.
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References & Further Reading

These profiles are intentionally concise. Major archives and institutions offer reliable starting points for readers who want more detail on immigration and American enterprise.